Startups selected by ShiftT, Tupy’s startup company, are connected with the trends of the Consumer Electronics Show (CES)


January 24, 2022

  • Exy is the third startup announced to participate in the acceleration program, which already includes Pix Force and Hedro
  • Human Mobility, Machine Learning and IoT are some of the technologies integrating the business of the selected startups

The first acceleration program conducted by ShiftT, Tupy’s startup accelerator, is the result of an intense process alongside more than 100 applicants. The evaluation involved mentors trained at the Company, leaders of the business areas and the executive board. Three startups have been selected so far – Hedro and Pix Force (announced in December 2021), and Exy (announced in 2022). They share a strong connection with the world’s main technology trends, which were presented recently at the Consumer Electronics Show (CES), organized by the Consumer Technology Association (CTA).

The fair, held since the late 1960s, showcases innovative technology products that end up being directly used in everyday life. It is also one of the most important events to launch technology trends and directions that influence various business segments.

ShiftT’s 3 accelerated startups are as follows:


Based in the state of Paraná, Exy is a health-tech company aimed at contributing to safety, productivity and ergonomics in manufacturing environments. One of its products is Exy One, a wearable exoskeleton that can reduce user efforts by up to 30%, following human mobility trends, which discuss the various possibilities of advanced robotics to contribute to human mobility.


Hedro is a startup from the state of Minas Gerais that fit perfectly into the Digital and Industry 4.0 profile sought by Tupy. It specializes in the development of emerging technologies (hardware, firmware and software) and their integration into the manufacturing environment.

The same data collection concept that generates intelligence and creates value within user experience at home, the so-called “smart home” presented at CES, is used by Hedro, which, through sensors and thorough data analysis, aims to improve predictive maintenance and increased machine availability.

Pix Force

Based in the state of Rio Grande do Sul, Pix Force develops solutions through computer vision, artificial intelligence and machine learning technologies. It enables accurate visual inspection, which improves the quality of processes and the ergonomics of employees working on it.

It consists of the application of machine learning, demonstrated at CES in different segments, making camera and image recognition systems an important factor when making decisions. The algorithm developed by PIX can identify everything the human eye can see and classify the objects accurately and quickly. Can you imagine, for example, its impact on inventory?

How the selection process was

Of the more than 100 applicants, 75 startups were selected, and its representatives spoke with experts and technical leaders from the various areas of Tupy. Based on their assessment, 13 entrepreneurs had the opportunity to make a business pitch to present to Tupy’s CEO and executive board, who picked 8 startups to participate in the pre-acceleration phase. Now, Exy, Hedro and Pix Force are already part of the acceleration phase, and new startups can be announced later this quarter. “Tupy stands out for its pioneering spirit and, over the course of its history, has gone into several partnerships in favor of open innovation. The relationship we are building with startups through ShiftT is an important opportunity to create value for the involved parties, based on the combination of different skills,” points out Fábio Caramori, Tupy’s manager of Innovation and New Business Development.

About Tupy

A Brazilian multinational company that develops and manufactures cast iron structural components with highly complex geometry and metallurgy. These engineering solutions are applied to the transportation, infrastructure, agribusiness and energy generation sectors, contributing to the quality of life of people, promoting access to health, basic sanitation, potable water, and the production and distribution of food worldwide. The technological innovation involved in the design and manufacture of these parts has been the Company’s specialty throughout its more than 80 years of history. The production is concentrated in the Brazilian factories located in Joinville (SC) and Mauá (SP), and abroad, in the cities of Saltillo and Ramos Arizpe, in Mexico. The Company also has commercial offices in São Paulo, the U.S., and Germany.


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