TUPY considers its employees as Human Values. It relates to them in a comprehensive way, because it sees them not only as manpower or resource but as a differential for the commitment, team work and for the development of potentialities that may make a difference and guarantee the effective success of the business. In 2004, TUPY was appointed as a leader in the Corporative Entrepreneuring Ranking by Exame magazine, and praised as the best in People Management, among companies who employ seven thousand to fifteen thousand people, by the publication Jornal Carreiras (Career Journal) of the Valor Economico Newspaper.